We have long suspected that the generally negative public perception of drone technology isn’t good for business. Now, with the release of PwC’s research – Building trust in drones – we have some data to back that up.

PwC’s latest UK research is based on a survey of the public and business leaders on their attitudes towards drone technology and drone regulations. The UK is a particularly interesting place to delve into public opinion for a number of reasons.

Recent years have seen a huge number of suspected ‘near-misses’ between drones and manned aircraft in UK airspace; several drone-assisted prison delivery gangs have been locked up and, most notoriously, air traffic at

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